3 things you need to know about DITA

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DITA

NEW COLLECTION RELEASE EVENT

SATURDAY 11TH MAY

10.00 - 18.00

DITA is one of those Brands that falls slightly under the radar but has amassed a cult following. Ahead of our DITA event on the 11th May we thought we would share with you 3 things you need to know about DITA eyewear.

1.        DITA epitomises discreet luxury.

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Founded in 1995, designed in LA and made in Japan. DITA eyewear was created to a quality level that each piece would become an heirloom passed down to generations rather than discarded. DITA prides itself on craftmanship that celebrates those unseen details.  It is made from Japanese acetate and feels reassuringly solid and dense. The metals are made of titanium and the gold finishes are all gold plated.

 

2.        DITA fines beauty (and coolness) in purpose.

If you have to wear glasses, then why not choose something special. And when you wear a pair of DITA glasses you will be wearing something special but most importantly very cool. Even their timeless classics like the Statesman is elegant and cool.  With their bolder character frames like the Magnifque they are fierce and edgy but 100% very cool.  Therefore DITA = cool.

DITA Statesman

DITA Statesman

DITA Magnifque

DITA Magnifque

3.        You’re in good company.

DITA eyewear is enjoyed by some of the world’s most discerning clientele like, David Beckham (Statesman), Idris Elba (Mann) and Lewis Hamilton (Mach Two).

Eyeworks London